Privacy Policy for Boutique Homes Ltd

Effective Date: 01.01.2024

At Boutique Homes Ltd, we are committed to protecting your privacy and personal information in compliance with the General Data Protection Regulation (GDPR) and other applicable data protection laws. This Privacy Policy outlines how we collect, use, disclose, and manage your information when you visit our website (https://www.boutique-homes.co.uk/) or use our services. By accessing or using our website or services, you agree to the terms outlined in this Privacy Policy.

Information We Collect:

Personal Information: When you use our website or services, we may collect personal information such as your name, email address, phone number, postal address, and payment information. This data is collected on the basis of fulfilling our contractual obligations or your consent.

Usage Information: We may collect information about how you interact with our website, including your IP address, browser type, operating system, pages visited, and referral URLs. This information is collected based on our legitimate interests in improving our website and services.

Cookies: Like many websites, we use cookies and similar technologies to enhance your browsing experience and collect information about your preferences and activities on our website. Please refer to our Cookie Policy for detailed information on the types of cookies we use and how to manage your cookie preferences.

How We Use Your Information:

Provide Services: We use your personal information to provide you with the products and services you request, including processing bookings, managing reservations, and responding to inquiries. This processing is necessary for the performance of a contract with you.

Communications: We may use your contact information to communicate with you about your bookings, respond to your inquiries, send you promotional offers, newsletters, and other marketing communications. We do this based on your consent or our legitimate interests in promoting our services.

Advertising: We may use your personal information to show you tailored advertisements through paid advertising platforms such as Facebook and Google. These advertisements may be based on your browsing behavior, interests, and demographic information. You have the right to object to this processing at any time.

Improvement: We use the information collected to improve our website, services, and user experience. This includes analyzing trends, troubleshooting issues, and conducting research and analytics. This processing is based on our legitimate interests in improving our services.

Legal Compliance: We may use your information to comply with applicable laws, regulations, legal processes, or enforce our terms and policies. This processing is necessary to comply with our legal obligations.

Disclosure of Your Information:

Service Providers: We may share your information with third-party service providers who assist us in providing our services, such as payment processors, IT service providers, and marketing agencies. These third parties are contractually obligated to protect your information and only process it in accordance with our instructions.

Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity. We will ensure that any such transfer complies with applicable data protection laws and that your rights are adequately protected.

Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests from law enforcement or government agencies. We will notify you of such disclosures unless prohibited by law or court order.

Your Rights:

Under the GDPR, you have the following rights regarding your personal data:

Right to access: You have the right to request access to your personal data and receive a copy of the information we hold about you.
Right to rectification: You have the right to request the correction of inaccurate or incomplete information about you.
Right to erasure: You have the right to request the deletion of your personal data under certain circumstances.
Right to restrict processing: You have the right to request the restriction of processing of your personal data under certain circumstances.
Right to data portability: You have the right to receive your personal data in a structured, commonly used, and machine-readable format and to transmit it to another data controller.
Right to object: You have the right to object to the processing of your personal data under certain circumstances, including processing for direct marketing purposes.
To exercise any of these rights, please contact us using the contact information provided at the end of this Privacy Policy.

Data Security Measures:

We implement appropriate technical and organizational measures to protect your information against unauthorized access, disclosure, alteration, or destruction. These measures include encryption, access controls, regular security assessments, and staff training on data protection principles.

Data Retention Periods:

We will retain your personal data for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. The criteria used to determine our retention periods include the nature of the data, the purposes for which it is processed, and our legal obligations.

International Data Transfers:

If personal data is transferred outside the EU/EEA, we will ensure that appropriate safeguards are in place to protect your data, such as Standard Contractual Clauses (SCCs) or other legal mechanisms recognized by the European Commission as providing an adequate level of protection.

Cookie Consent:

We use cookies and similar technologies on our website to improve your browsing experience and provide personalized content. By using our website, you consent to the use of cookies as described in our Cookie Policy.

Third-Party Data Processors:

We may engage third-party service providers to process your personal data on our behalf. These third parties are contractually obligated to process your data only in accordance with our instructions and to implement appropriate security measures to protect your information.

Data Breach Notification:

In the event of a data breach involving your personal data, we will notify you and the relevant supervisory authority in accordance with our legal obligations.

GDPR Compliance Statement:

Boutique Homes is committed to complying with the General Data Protection Regulation (GDPR) and other applicable data protection laws. We have implemented measures to ensure the protection of your personal data and to respect your rights as data subjects.

Contact Us:

If you have any questions or concerns about this Privacy Policy or our data practices, or if you wish to exercise your rights regarding your personal data, please contact us.

Last Updated: 11.04.2024

By using our website or services, you consent to the terms of this Privacy Policy.